Public Relations And Fundraising Managers

Public Relations and Fundraising Managers

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Tasks

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Assign, supervise and review the activities of public relations staff.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Respond to requests for information about employers' activities or status.
Manage communications budgets.
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
Formulate policies and procedures related to public information programs, working with public relations executives.
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Produce films and other video products, regulate their distribution, and operate film library.
Observe and report on social, economic and political trends that might affect employers.
Maintain company archives.
Manage in-house communication courses.

Knowledge

Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Personnel and Human Resources: Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Skills

Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Coordination: Adjusting actions in relation to others' actions.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Abilities

Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Expression: The ability to communicate information and ideas in writing so others will understand.
Speech Clarity: The ability to speak clearly so others can understand you.
Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
Speech Recognition: The ability to identify and understand the speech of another person.

Work Activities

Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.
Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.
Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Provide Consultation and Advice to Others: Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.
Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.
Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.

Work Context

Electronic Mail: How often do you use electronic mail in this job?
Face-to-Face Discussions: How often do you have to have face-to-face discussions with individuals or teams in this job?
Telephone: How often do you have telephone conversations in this job?
Deal With External Customers: How important is it to work with external customers or the public in this job?
Contact With Others: How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
Indoors, Environmentally Controlled: How often does this job require working indoors in environmentally controlled conditions?
Frequency of Decision Making: How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
Importance of Being Exact or Accurate: How important is being very exact or highly accurate in performing this job?
Impact of Decisions on Co-workers or Company Results: How do the decisions an employee makes impact the results of co-workers, clients or the company?
Work With Work Group or Team: How important is it to work with others in a group or team in this job?

Interests

Enterprising: Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic: Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Social: Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Conventional: Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Realistic: Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Investigative: Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Work Style

Attention to Detail: Job requires being careful about detail and thorough in completing work tasks.
Integrity: Job requires being honest and ethical.
Dependability: Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Stress Tolerance: Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Cooperation: Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Initiative: Job requires a willingness to take on responsibilities and challenges.
Achievement/Effort: Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Adaptability/Flexibility: Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Leadership: Job requires a willingness to lead, take charge, and offer opinions and direction.
Concern for Others: Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

Work Values

Working Conditions: Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Relationships: Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Independence: Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Achievement: Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Recognition: Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Support: Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Lay Titles

Account Executive

Account Manager

Account Supervisor

Communication Manager

Community Relations Director

Customer Service Manager

Development Director

Development Officer

Director of Communications

Director of Information

Director of Marketing and Public Relations

Director of Public Affairs

Director of Public Information

Director of Public Relations

Fund Raiser

Fundraising Director

Fundraising Manager

Funds Development Director

Image Consultant

Information Director

Major Gifts Officer

Public Affairs Director

Public Information Director

Public Information Officer

Public Information Relations Manager

Public Relations Coordinator

Public Relations Director

Public Relations Manager (PR Manager)

Public Relations Representative

Public Relations Supervisor

Publicity Director

Publicity Manager

Relationship Manager

Underwriter Solicitation Director

National Wages and Employment Info

Median Wages (2008):: $45.89 hourly, $95,450 annual.

Employment (2008):: 53,520 employees