Marketing ManagerConduent is the world's largest provider of diversified business processservices with...
Marketing ManagerConduent is the world's largest provider of diversified business processservices with leading capabilities in transaction processing, automation,analytics and constituent experience. We work with both government andcommercial customers in assisting them to deliver quality services to thepeople they serve. We manage interactions with patients and the insured for a significant portionof the U.S. healthcare industry. We are the customer interface for largesegments of the technology industry and the operational and processing partnerof choice for public transportation systems around the world. Whether it's digital payments, claims processing, benefit administration,automated tolling, customer care or distributed learning - Conduent managesand modernizes these interactions to create value for both our clients andtheir constituents. Learn more at [www.conduent.com](www.conduent.com).If you meet the requirements of this position and want to work for a world-class company with a great marketplace reputation, apply today. Our Public Sectorgroup that includes Public Transportation & Mobility,Public Services andGovernment Healthcare is hiring a Marketing Manager forPublic Transportation& MobilityCheck out and ourtwitter handles [@ConduentTranspo](https://twitter.com/ConduentTranspo)The MarketingManager will focus primary on Content Marketing and will beresponsible forcontent that inspires, drives thought-leadership. You willdevelop compelling,dynamic content that engage and move our audience toaction.Were looking for ateam player that works effectively and in collaborationwith various Marketingresources in different locations.** ****Responsibilities:** * Strengthen our valueproposition by developing engaging thought-leadership pieces that convey thewhy and how-to of Conduent throughout the Buyers journey. * Map out a contentstrategy that supports and extends marketing initiatives for all channelsincluding online, social media, email, video and in-person * Define and help execute key public sectorcampaigns in targeted states: Demand Generation Develop campaign strategy andthemes, map different content types (snackable short form, long form) to thedifferent buyer stages * Create relevant contentfor blogs, webinars on an ongoing basis for our buyer personas * Experience runningAccount-Based Marketing programs. * Collaborate with sales,operations, research, executives and external writers to align on holisticcontent strategy. * Proactively track, monitor, analyze howcontent marketing is driving leads and is building brand awareness. * Other marketing responsibilities couldinclude some social media marketing activities (~15%) and seasonal eventsplanning.**DesiredSkills & Experience****Preferredskills:** * 5-7 years of relevantmarketing experience required with 3+years experience with running contentmarketing and demand generation campaigns * Strong communication and interpersonalskills, including excellent writing skills * Must have knowledge of public sector stakeholders, trends and challenges andprevious experience working in public sector * Social media savvyfamiliar with the tone of social media (transparent, authentic) - bloggingexperience is a plus * Experience with CRMSalesforce.com, webinar platforms and marketing automation tools like Marketo * A keen enthusiasm for everythingDigital Marketing * A willingness to embracechange and experiment * Demonstrated ability tomanage delivery of projects in a cross-functional environment as well as theability to multi-task in a multi-cultural environment * Ability to workindependently and with various levels of management in our group, * Experience working for large companies required. **Education:**BA/BS in Marketing(MBA in marketing is a plus) All other duties as assigned.**Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: [click here to access or download the form](https://downloads.conduent.com/content/usa/en/file/conduent-applicant-adaaa-referral-form.pdf).** **Primary Location: **United States-Maryland-Germantown **Work Locations: ** **Job: **Marketing **Organization: **Conduent Business Services, LLC. **Job Posting: **May 24, 2018, 1:21:07 PM **Travel: **No